OUR STORY

collective. Haircare, founded by Deena Alawaid, is an extension of her hub — collective. 

Our philosophy at collective. Haircare is that good hair shouldn’t be difficult to maintain or achieve. With the right products there is no reason why consumers can’t have salon looking hair at home. 


Alawaid believes that being a hair artist does not have to stop at just a salon. There is an entire world out there for us to create in — and collective. Haircare is her connection from stylist to consumer.


The team has made sure to bring you products which will not only keep your hair feeling great and your styles top notch but also include a variety of the best ingredients to ensure hair health throughout the entire process. 

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